Boat rental & repair software

Run your whole boat business from one dock

Online booking, signed agreements with photo ID, card holds, repair jobs, parts and invoicing — plus a website and AI assistant that book customers while you're on the water.

Start your free 14-day trial →See a live demo site
No credit card needed · Set up in minutes · Your site is live today
Built with a working rental & repair shop Stripe & Square card holds Smart pricing on Pro
Why shops switch

Stop losing money to paper and phone tag

Paper waivers get lost. A customer disputes a $400 charge and you can't prove they were there. Peak weekends mean the phone rings nonstop while you're running safety briefings. You don't know which boat actually earns its keep.

  • Every renter signs and shows ID before they arrive
  • A card is on file with a hold before the boat leaves the dock
  • Customers get answers from your site instead of your cell
  • Rentals and repairs finally live in the same system

Try it free

Lakeday dashboard showing boat-days out and revenue by boat
Everything in one place

Built for rentals and repairs

Most rental software forgets the service side. Lakeday runs both.

Online booking, 24/7

Customers pick a boat, date and add-ons on your website and book in minutes — with live availability so you never double-book.

Signed agreements + photo ID

Renters read and sign your agreement on their phone and upload their license. Every booking keeps a dispute-ready evidence record.

Card holds that protect you

Save the card and place a refundable damage hold through Stripe or Square. Charge or release it from the rental in one click.

Repairs & winterization

Service requests land on a job board. Add labor and parts, track status, and turn any job into an invoice.

Parts inventory

Know what you have, what it cost and what you made on it. Parts used on jobs come out of stock automatically.

AI assistant on your site

Answers prices, policies and "do I need a license?" questions around the clock — from your own knowledge base.

Your website, your way

A fast, good-looking site on your own domain. Rearrange sections, swap photos and run specials without a web designer.

Smart pricing

Suggested prices for every boat and day from weekends, holidays, how booked you are, the weather forecast and what nearby shops charge. You approve, or let it run inside your limits.

Vacation-rental partners

Give Airbnb and VRBO hosts a code for their guests and track what you owe them after each rental.

A boat rental website built with Lakeday
Your customer website

A site that books for you

Your brand, your photos, your domain. Customers see your fleet and prices, book online, sign, and ask the AI assistant anything at 11pm.

  • "Rent a boat" and "Start a repair" right up front
  • Click-to-call on every page for customers who'd rather talk
  • Built for Google and AI search: rich results, FAQ, fast pages

Explore the demo site →

How it works

Live in an afternoon

Sign up

Create your account in two minutes. Your website is live immediately on a free lakedayapp.com address.

Add your boats

Enter your fleet, prices and add-ons, paste your rental agreement, and connect Stripe or Square.

Share your link

Put it on Google, Facebook and your rental listings — or connect your own domain. Bookings start coming in.

Integrations

Works with the tools you use

Payments, analytics and reviews today — accounting, texting and calendars on the way.

Stripe AvailableCard on file + damage hold at checkout, capture or release from the rental
Square AvailableSame flow on Square — great if you already use Square at the dock
Google Analytics 4 AvailableTraffic and booking conversions on your website
Meta Pixel AvailableRetarget website visitors on Facebook and Instagram
Google Business Profile AvailableAsk happy renters for a Google review after their trip
QuickBooks Online Coming soonSync invoices, payments and parts costs to your books
Text messages (SMS) AvailableBooking confirmations, day-before reminders, job updates and estimate approvals by text
Google Calendar AvailableRentals and service jobs on your team calendar, techs invited to their jobs
PayPal / Venmo Coming soonLet customers pay balances with PayPal or Venmo
Clover Coming soonFor shops already running Clover at the counter
Xero Coming soonAccounting sync for Xero users
Mailchimp Coming soonGrow a past-customer list for spring specials and boat club offers
Bank payouts (ACH) Coming soonPay partner hosts automatically after the chargeback window
Zapier & webhooks Coming soonSend bookings and repairs to any other app
Weather alerts Coming soonStorm warnings on the dashboard for booked days
Pricing

Simple monthly plans

Every plan starts with a free 14-day trial of Pro. No credit card needed to start.

Starter

$99 /month

Online booking, signed agreements, card holds and a website for a small fleet.

  • Repairs & service jobs
  • Invoicing
  • Website builder
  • Custom domain
  • Online booking, agreements & customer list
  • 2 staff logins
Start free trial

Pro

$199 /month

Everything in Starter plus smart pricing, the AI assistant and partner hosts.

  • Repairs & service jobs
  • Parts inventory
  • Invoicing
  • Partner hosts (coupon codes & payouts)
  • AI chat assistant + knowledge base
  • Website builder
  • Custom domain
  • Smart pricing (demand + market rates)
  • Console AI assistant (ask questions, approve changes)
  • Online booking, agreements & customer list
  • 5 staff logins
Start free trial

Enterprise

Let's talk

Multiple locations, more staff seats and hands-on onboarding.

  • Repairs & service jobs
  • Parts inventory
  • Invoicing
  • Partner hosts (coupon codes & payouts)
  • AI chat assistant + knowledge base
  • Website builder
  • Custom domain
  • Smart pricing (demand + market rates)
  • Console AI assistant (ask questions, approve changes)
  • Online booking, agreements & customer list
  • 25 staff logins
Contact us

Lakeday Service — for repair & service shops

Sold on its own, or with Rentals for 20% off both.

Service Starter

$79 /month

Work orders, customer boats, estimates customers approve by text, invoices they pay online. Up to 2 techs.

  • Work orders and job board
  • Customer boats and engine history
  • Estimates customers approve by text or email
  • Invoices customers pay online
  • Status texts and emails with photos
  • Service menu and online service booking
  • Up to 2 techs
Start free trial

Service Pro

$179 /month

Everything in Starter plus unlimited techs, the tech phone view and time clock, parts inventory and seasonal campaigns.

  • Work orders and job board
  • Customer boats and engine history
  • Estimates customers approve by text or email
  • Invoices customers pay online
  • Status texts and emails with photos
  • Service menu and online service booking
  • Tech phone view and time clock
  • Parts inventory
  • Seasonal campaigns (winterization, spring service)
  • Unlimited techs
Start free trial
Questions

Frequently asked

What is Lakeday?

Lakeday is software for boat rental and boat repair businesses. It gives you a booking website on your own domain, signed digital rental agreements with photo ID, card holds, a repair job board, parts inventory, invoicing, a customer list and an AI assistant that answers customer questions — all in one place.

How does the free trial work?

Sign up in about two minutes and you get the full Pro plan free for 14 days. No credit card is needed to start. Your site goes live on a free lakedayapp.com address right away, and you can connect your own domain whenever you are ready.

Can customers sign the rental agreement online?

Yes. During checkout renters upload a photo of their ID, read your agreement and sign it on their phone. Lakeday stores the signature, ID photo, time, IP address and the exact version of the agreement they signed, which is the evidence you need if a customer ever disputes a charge.

Which payment processors work with Lakeday?

Stripe and Square today. Customers save a card at booking and Lakeday places a refundable damage hold that you can charge or release from the rental. Card numbers go directly to your processor; Lakeday never sees or stores them.

Does it handle repairs and winterization too?

Yes. Customers can request service from your website, and your team gets a job board with labor and parts lines. Parts come out of inventory automatically and every job can be turned into an invoice with one click.

Can I use my own website address?

Yes. Every plan can connect your own domain (for example www.yourmarina.com). Until then your site runs on yourname.lakedayapp.com.

How does smart pricing work?

Lakeday suggests a price for every boat on every day based on day of week, season, holiday weekends, your own local events, how booked your fleet already is, how close the date is and the National Weather Service forecast. It also shows how your prices compare with competitors you track and, once enough shops nearby use Lakeday, an anonymous local benchmark. You approve suggestions, or turn on automatic pricing within a floor and ceiling you set.

What does the AI assistant do?

It answers common customer questions on your website around the clock — prices, what is included, licensing, weather policy, repairs — using your live fleet and prices plus a knowledge base you control. Anything it cannot answer is flagged so you can add the answer once.

Get your fleet on Lakeday

Your booking site can be live before lunch.

Start your free trial →

Talk to us

Want a walkthrough?

Tell us about your shop and we'll show you around or help you move over from paper or another system.